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Antena 3 and laSexta, leaders
in commercial target during
prime time; the most sought by
advertisers
The varied combination of entertainment,
fiction, information and movies offered
by the group during the highest
consumption segment has revealed itself
again as the preferred by viewers. The
prime time grid of
Antena 3
and
laSexta
(21.9%) emerged as the most viewed in
the market ahead of Telecinco and Cuatro
(21.6%). Its hegemony in the commercial
target was even more firm: reaching a
notable 24.2%, 2.3 points more than the
leading Mediaset channels (21.9%).
Furthermore,
Atresmedia Televisión
was
the prime time leader during the fourth
quarter both in total individuals (29.6%)
and among viewers of greatest interest
for advertisers (34.1%).
Antena 3 (91%) and laSexta
(56%) repeat as channels of
greatest success indices in their
premieres
In addition to offering the preferred
grid by viewers during the segment
of greatest commercial interest, prime
time,
Antena 3
and
laSexta
were again
the channels with the greatest success
indexes in their premieres. Ten of the 11
new programs of
Antena 3
surpassed the
average of the channel.
In addition, the fiction portfolio was
extended with the arrival of
Allí abajo
,
Mar de plástico
,
Bajo sospecha
and
Vis a
vis
.
Algo que celebrar
bade farewell with
an audience share above the average
of the channel and the foreign
Forever
and
The Flash
also achieved excellent
results in the summer. But
Antena 3
not
only renewed its fiction brands; it also
successfully added new entertainment
products:
Pekín Express
,
Casados a
primera vista
and
En tierra hostil
.
Furthermore,
laSexta
widened its grid
during 2015 with the series
Refugiados
and
Extant
, as well as the programs
El
precio de los alimentos
and
Constructor
a la fuga
.
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA TELEVISIÓN
|
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