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To innovate is to take risks, and in the case of
Atresmedia
Televisión
, innovation is a winning constant.
Antena 3
, with
91%, and
laSexta
, with 56%, where the channels with greatest
success rates in their premieres. It was also the information
leader changing how debates are organised and executed
with the success of the historic
7d: el debate decisivo
and was
the preferred option during major events of the year (general
elections, main electoral events, or the Paris terrorist attacks).
Definitively, 2015 was the year in which
Atresmedia
, through
Antena 3
,
laSexta
and
Onda Cero
became an informative
reference for Spanish citizens.
Fiction series made inhouse are notable for their magnificent
acceptance,
Allí abajo
,
Vis a vis
,
Mar de plástico
,
Bajo sospecha
or
Velvet
, and in terms of entertainment
Tu cara me suena
,
El hormiguero 3.0
,
El intermedio
,
Constructor a la fuga
or
Zapeando
.
The prime time grids of its two main channels,
Antena 3
and
laSexta
, emerged as the most viewed (21.9%) compared to
Telecinco and Cuatro (21.6%) and were also the best option both
on a general level and during the highly desired commercial
target.
“7d: el debate
decisivo” was the
most viewed in
a TV group with
48.2% of share
and 9,233,000
viewers
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA TELEVISIÓN
|
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