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The combination of entertainment, fiction,
information and movies played a decisive
role, making it a success.
Antena 3
, which celebrated its 25th
anniversary in 2015, became once again
the leading channel during prime time in
terms of commercial target with almost
15% (14.9%), 1.1% above Telecinco and a
growth rate of 0.8 compared to 2014. It
was the absolute leader in afternoons
(12.4%) and weekends (13.0%) and the
preferred option among men and viewers
aged 45 to 54 (14.6%). It remained
favourite among upper and middle
classes.
Furthermore,
laSexta
achieved the best
year of its history (7.4%), surpassing
Cuatro (7.2%) for the third consecutive
year. It also obtained its best results ever
during prime time: 8.5%, 2.1 points above
its direct competitor.
Antena 3, which
celebrated its 25
th
anniversary in 2015,
became once again
the leading channel
during prime time in
terms of commercial
target with almost
15% (14.9%) and
growth of 0.8 points
compared to 2014
Atresmedia
’s thematic offer also recorded
very notable results. After the switch off
in May 2014 with the disappearance of
Xplora
,
Nitro
and
laSexta3
,
MEGA
and
Atreseries
were launched this year.
MEGA
recorded the best historic premiere of a
TDT channel and closed its first month
with 2.1%, and
Atreseries
debuted with
a prominent 0.5% share despite the HD
receiver limitations (technology in which
it broadcasts) and not have full coverage.
The veteran
Neox
and Nova celebrated
their first 10 years in November. Two
highly consolidated brands:
Neox
(2.6%)
and
Nova
(2.4%) recorded their second
best results in their history.
In addition
Neox
achieved its best year in
commercial target (3.8%) and
Nova
was
the most viewed female channel (3.1%).
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA TELEVISIÓN
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