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Sustainability in the value chain

Atresmedia

understands that responsible management is only possible with the

involvement of all stakeholders and, more specifically, those that make up its value chain:

suppliers

,

audience

and

advertisers

.

Consequently,

Atresmedia

insists that its suppliers share the Group’s mission, vision and

values, and involves them in the common aim of improving sustainability and the quality

of the entire value chain: from creation of the product through to the provision of different

audio-visual services to advertisers and audiences.

Generation of

Ideas

Incorporation

of Atresmedia

values to the

content

Responsible TV

model

Customers’

expectations

(audience and

advertisers)

Selection and

procurement of

producers

Acquisition of

broadcasting

rights

Transparent

process of

adjudication

Corporate

responsibility in

contracts with

suppliers

Alignment of

contents to

the Códigos de

autorregulación

de contenidos y

publicidad (Self-

regulation codes

of contents and

advertising)

Strict

classification of

contents by ages

Atresmedia

Channels

Web, Social

Networks

Smart tv

Smart phone

Investment in

accessibility on

all platforms

Parental control

tools

Monitoring of

audiences

Mechanisms for

listening to and

interactivity with

the audience

Sale of

broadcasting

rights

Innovation and

quality in the

advertising sales

service

Definition of

R&D product

Production and

purchase of

Rights

Programming

Distribution

Reception and

sales

Atresmedia

distinguishes between two types of supplier:

Producers and distributors who supply contents of drama, news, information and

entertainment.

Other suppliers of goods and services.

Producers and distributors

The External Production Department of

Atresmedia

is responsible for the relationship with

distributors and for managing the acquisition of broadcasting rights for those products

that are not exclusively produced for

Atresmedia Televisión

, such as feature films,

tv-movies, documentaries or entertainment programmes.

Elsewhere, the Production Department is responsible for the selection and management of

economic and operational relationships with the producers responsible for producing ad

hoc content for

Atresmedia

.

In both cases, the contents and format selected must comply with strict requirements

that guarantee their contribution to the Group’s responsible and quality TV model. The

suppliers chosen also have to sign a corporate responsibility clause that guarantees their

commitment to the principles of corporate responsibility promoted by

Atresmedia

and

which encourage the application of measures that respect human rights, care for the

environment and accessibility to and diversity of contents.

ATRESMEDIA

| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |

ATRESMEDIA

|

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