Annual and Corporate Responsibility Report 2015

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Throughout 2015, Atresmedia has worked actively to oversee an optimal legislative
framework and an environment that favours development of the audio-visual sector.
Among the relevant issues in which the Group has been involved, we can highlight the
following:
Promotion of HD
television
In 2015, Atresmedia obtained a licence to broadcast a new HD television channel and was the first
licensee of a public bidding procedure to commence broadcasting, making the Atreseries channel
available to viewers.
Atresmedia Televisión promotes the implementation and development of high definition television,
offering the public the programming of its major channels in this technology.
Supporting Spanish
cinema
Like the other TV networks, the Atresmedia group is against the obligatory nature of the
“investment fee” to finance the production of films. The industry argues that its own activity
already strengthens the country’s film industry, without needing to impose this exclusive tax for this
economic activity.
Public television
funding
Atresmedia has always understood that public television should obtain its credibility and strength
through offering a public service and not from selling commercial space, making television for the
public and not for the advertisers. Therefore, it firmly supports Law 8/2009 regarding the funding
of the RTVE Corporation, which prohibits it from obtaining income from broadcasting commercial
communications.
Atresmedia Televisión is working, both individually and through UTECA, to achieve a true
streamlining of the public television sector as a whole.
Reforms relating
to the collective
management of
intellectual property
rights
Throughout 2015, Atresmedia actively worked, inside the Group and through UTECA and AERC,
on the public consultation processes for preparing the Methodology Order to determine the
general tariffs of the management enterprises. This was published in the Official State Journal on
4 December and in practice entailed the actual coming-into-force of the Intellectual Property Law
with regard to the application of objective, fair and appropriate criteria for setting prices that those
enterprises can demand for the use of the rights they manage.
rocess of releasing
spectrum for the
digital dividend
Atresmedia Televisión has been participating, both directly as well as through UTECA, to ensure
that during the process of releasing radio-electric spectrum to provide greater capacity to
broadband, and on its completion, the public can continue enjoying the current television offer
through their DTT receivers.
Crea Cultura
Atresmedia has launched Crea Cultura, a movement that was created to defend
and recognise the value of intellectual property and raise awareness about the
consequences associated with its violation. The initiative is designed with a long-term
view and seeks to generate meeting and discussion opportunities that could help to
find solutions through dialogue.
Antena 3 Noticias, laSexta Noticias and Onda Cero have been the main promoters of
Crea Cultura with the broadcast of spots such as ‘Nada es gratis. Siempre hay alguien
que lo paga’ (‘Nothing is free. Someone always has to pay’).
Crea Cultura is online at , a specialised blog,
and also a profile on Facebook and Twitter where, in addition to disseminating, it
encourages participation using the #creacultura hashtag.
ATRESMEDIA | ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 | ATRESMEDIA | 62