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The matters identified were already among the areas included in the
Group
’s Corporate
Responsibility strategy, but in keeping with the results produced from the study these will
be further strengthened in future action plans.
Impact for Atresmedia
Importance for Stakeholders
14
16
15
17
13
12
11
10
7
6 5
9
4
3
2
1
8
Very low
Very low
Low
Low
Average
Average
High
High
Very high
Very high
Matrix of important aspects
Important aspects for stakeholders
Priority
General aspect
Specific aspect
HIGH
Dissemination of contents
1.
Quality of the content
2.
Protection of minors
Social action
3.
Social action campaigns
AVERAGE
Advertising management
4.
Responsible advertising
5.
Quality of the advertising services
6.
Independence between advertisers and content
Dissemination of contents
7.
Satisfaction of advertisers
8.
Editorial independence l
9.
Freedom of expression
Economic management
10.
Strategic areas and objectives
Corporate governance
11.
Transparency
12.
Control mechanisms
Internal organisation
13.
Human capital development
LOW
Economic management
14.
Shareholder composition
15.
Cost management
Corporate governance
16.
Governing bodies
17.
Regulatory compliance
G4-18, G4-19, G4-20, G4-21
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA
|
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