Annual and Corporate Responsibility Report 2015

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Aligned with the Corporate Responsibility recommendations of the new
Good Governance Code from the CNMV
In line with the Group’s commitment to Corporate Responsibility and aware of growing
external demand for transparency from businesses concerning mechanisms that ensure
responsible and committed conduct with regard to sustainability, in 2015, Atresmedia
decided to incorporate the CSR recommendations of the CNMV’s Code of Good
Governance into its Corporate Responsibility strategy.
As a consequence, Atresmedia has drafted a new General Policy of Corporate
Responsibility which responds to the new requirements of the document and which
endows the Organisation with a formal tool to continue making progress in the effective
integration of Corporate Responsibility.
The content of this new General Corporate Responsibility Policy is the result of the
evolution experienced in this field at Atresmedia since the first steps were taken in 2004,
and it is structured in five parts:
a. The description of the Atresmedia CR focus.
b. The objective of the policies and commitments of the Group in CR matters.
c. The values and principles applied in each of the objectives in order to achieve them.
d. The mechanisms of supervision, control and application of the policy.
e. The interpretation, approval and dissemination of the policy.
The Policy was supervised by the Audit and Control Committee and approved by the
Board of Directors in October 2015.
For further information on Corporate Responsibility:
Active dialogue with stakeholders
For the purpose of identifying the most important economic,
social and environmental aspects for its stakeholders,
Atresmedia regularly carries out studies where their
representatives can freely express their concerns and interests.
In 2014, Atresmedia conducted a survey among more than 3,000
representatives of the main stakeholders of the Group, receiving
274 responses. As a complement to this survey, in 2015 the
company performed follow-up work, in which the CR Committee
of Atresmedia has delved further into the prioritisation of each
aspect.
This new study has identified aspects such as “quality of
content”, “social action” and “protection of minors” as aspects
with a very high priority for the Group.
In 2015, the
CR Committee
of Atresmedia
conducted a new
materiality study
which delved
further into the
prioritisation of
relevant aspects
for stakeholders
G4-18
ATRESMEDIA | ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 | ATRESMEDIA | 57