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QUALITY capitalised
Atresmedia
strives to attain the very highest levels of quality. To this end, it currently
applies a continuous improvement cycle as part of its Quality Management System, in
accordance with the following process:
Continuous analysis
of the causes
Identification
of corrective
and improvement
actions
Evaluation of the
efficiency of the
actions
Introduction of
improvements
to the process:
lessons learned
Identification and
control of incidents
The Quality Committee is responsible for analysing the detected incidents, classifying
them according to the area responsible, assessing their follow-up and reporting them to
the management team to try and resolve them.
Actions for improvement undertaken in 2015
During 2015, the company extended the Group’s Quality System to the radio broadcasting
processes. This has entailed a very thorough identification of incidents, as it involves all
areas, and the take-up of an approach targeted at introducing plans for improvements.
In addition, this year we have developed other actions associated to the Television Quality
Systems, including the following:
•
Constitution of an
Audio-Visual Communication Law Committee
for the purpose of
analysing and ensuring compliance by the Group with regard to the broadcasting
of advertising, self-promotions and the areas of Corporate Responsibility and the
Fundación Atresmedia
. An action protocol for this Committee has also been prepared.
•
Training
for all those persons of the organisation involved in the advertising
broadcasting process with regard to the mandatory obligations and requirements set
out in the Ley General de Comunicación Audiovisual (Audio-Visual Communication
Law).
•
Improvements to the processes of rebroadcasting programme
.
•
Improvements to the continuity systems
, targeted at optimising control of advertising
broadcasting on secondary channels.
•
Introduction of
a new system for editing news
(introduced in 2015 to LaSexta Noticias)
to improve the news production and editing process.
•
Intensification of the
control over possible typographic, lexical or grammatical errors
through a range of supervisory measures.
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA
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