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One of the most notable changes in 2015
was the change of
Tu cara me suena
to
Fridays. The program, also a complete
success internationally and winner this
year of the Ondas Award to the best
entertainment program, revolutionised
Friday nights and led the segment from
the start. With 22.3% of audience and
3,220,000, achieved its best season's rate.
In addition,
Top Chef
repeated positive
results in its third season and concluded
as leader among the private offer with a
14.1% share and over 2.1 million viewers.
New products were added to the grid in
2015 which introduced
Antena 3
to new
genres and reinforced its commitment to
attract new audiences.
En Tierra Hostil
,
Casados a primera vista, Al rincón
and
Pekín Express
successfully renewed the
portfolio and consolidated the diversity of
the
Group
.
En
Tierra Hostil
arrived as audience
leader with its revealing documentary on
coltan exploitations in El Congo (16.3%
and 3,217,000) and concluded with an
average of 14.1% share and almost 2.3
million viewers. It peaked with its visit
to the hermetic North Korea, which
attracted the attention of almost 3.6
million viewers (20.9%).
With
Casados a primera vista
Antena 3
entered the dating genre with good
results. It closed with 15.3% and almost 2.7
million viewers and renewed for another
season.
Risto Mejide
joined the portfolio
of channel faces with
Al rincón
, where he
carries out intimate interviews to various
relevant celebrities. It averaged 9.3%
during its two seasons.
In addition,
Antena 3
delved into the
adventure and travel reality world with
Pekín Express
led by
Cristina Pedroche
.
The voyage concluded with almost two
million followers and an average 13.6%
share, leader in its final with 14.9%.
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA TELEVISIÓN
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