The viewers of
Atresmedia
highly appraise the Corporate Responsibility actions led by
the Group. According to various investigations,
Ponle Freno
is perceived as the most
veteran of campaigns;
HAZTE ECO
has raised the awareness of the youngest audience;
Objetivo Bienestar
is highly appreciated for its work in schools; and
Constantes y Vitales
is
considered the most novel and original action.
The Atresmedia channels,
preferred by viewers
According to the latest Personality Media study, citizens prefer the TV channels of the
Atresmedia
group, which repeat as the channels with the best image.
Antena 3
and
laSexta
are the preferred by consumers (17% and 18%), the most entertaining (26%
and 26%) and of greatest quality (24% and 23%). In addition, it is considered to have
the most varied grid (27% and 22%) and the best news programs (23% and 24%).
For further information on Personality Media:
http://www. personalitymedia.es/sitio/index.php/noticias/notas-de-prensa/ item/137- cadenas-de-television-para-los-espectadores.htmlATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA TELEVISIÓN
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