Annual and Corporate Responsibility Report 2015

96 / 239

Education of critical audiences
Atresmedia, aware of the influence of
the media among the public opinion,
invests in the education of future media
professionals to be competent and
capable of promoting quality projects
that are free, independent and plural. In
addition, it opens its doors to society
in order to promote education on the
operation of the media.
In this sense and in order to continue
taking steps in the knowledge of the
sector by society, Atresmedia develops
the following activities:
Fifth edition of Proyecto Mañana
(Tomorrow Project)
Students of the Social Science and
Communication Faculty of Universidad
de Vigo have won the fifth edition of the
2015 Proyecto Mañana, which is driven by
the Atresmedia Group in order to obtain
innovative ideas to improve the service
rendered by the media. The students
worked during the year to generate a
specific app for mobiles, a memes portal,
the creation of a unique user and the
drafting of social network style guides
for Group programs. Their reward:
winning students have carried out trainee
activities in Atresmedia.
Cameras in laSexta
Atresmedia Digital has created a section
to discover what really happens in TV. 24
hours behind cameras is the title of this
web section in , where
users can discover curiosities of programs
and everything that occurs during the
production of TV content.
Some of the first documentaries
produced by the team of Atresmedia
Digital are the 24 hours after the cameras
of El intermedio and Zapeando.
Winners of the fifth editionof Proyecto Mañana.
Winners of the fifth
edition of Proyecto
Mañana.
24 hours behind cameras.
ATRESMEDIA | ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 | ATRESMEDIA TELEVISIÓN | 96