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Onda Cero: the most modern radio
The changes introduced in the program of
Onda Cero
in 2015,
after the departure of Carlos Herrera, have helped to renew a
grid that had remained practically unchanged since 2004-2005.
The new arrivals in April of
Carlos Alsina
and
Juan Ramón Lucas
to the new morning program
Más de uno
and the presence
of
David del Cura
in the night news broadcast
La brújula
,
substituting
Alsina
have not entailed a break with the plural,
close and participative radio model that defines
Onda Cero
. The
voices have been renewed, but the identity signs of the station
continue to be very similar. In addition, professionals entrusted
with driving this new era are professionals trained in the office
and studios of
Onda Cero
.
At street level
In 2015, the radio moved some figures, adapting them to
new social demands. The teams have been strengthened and
renewed, but insisting on those clearly recognisable objectives
of a friendly, open and entertaining radio, avoiding confrontation
and agitation. The station has continued to promote and
strength its commitment to information that is close to listeners.
The microphones of
Onda Cero
have continued at street level,
while others abandoned it. In fact, it is the only major radio
station that includes extended regional and local disconnects
in its programs, and dedicates most time to news from each
autonomous community and city
Onda Cero is the
only generalistic
radio that
includes extended
regional and local
disconnects in its
programs, and
dedicates most
time to news from
each autonomous
community and
city
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA RADIO
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