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The strength and solidity of the three radio products of
Atresmedia Radio
—
Onda Cero
,
Europa FM
and
Melodía FM
—
can be seen reflected in the Estudio General de Medios (General
Media Study) dated December 2015, where the sum of the three
channels was very close to five million followers. With a total
audience of 2,368,000 listeners,
Onda Cero
is the second most
listened general radio content station in Spain.
Europa FM
, which
adds almost two million —1,954,000—, ranks third among musical
radios. And
Melodía FM
adds 230,000 listeners, gradually
increasing the audience with a more recent portfolio.
These results must be considered and placed in the framework
of a series of changes that have emerged in the radio market
considering the greatest implementation of online media offer.
Onda Cero
, aware of these transformations, has intensified in the
last year the involvement of listeners through social networks,
while not ignoring the balance and moderation of its editorial
line. The station achieved, as in prior years, the best profitability
indexes per listener in 2015 and one of the best business results
of its history.
Onda Cero
obtained the
best profitability
indices per
listener in 2015
and the best
business results of
its history
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA RADIO
|
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