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ATRESMEDIA
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EXECUTIVE SUMMARY
— CORPORATE RESPONSIBILITY 2014
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In order to identify the economic, social and environmental matters that most interest each stake-
holder,
Atresmedia
regularly conducts studies in which representatives of each stakeholder group
take part.
In 2014 it conducted a survey which was sent to 3,386 people belonging to stakeholders external
to Grupo Atresmedia and it received 274 responses.
The aspects identified as priorities in the management of
Atresmedia
were those relating to the
broadcasting of content, social action and advertising management. Environmental management
was the least important aspect for the consulted stakeholders.
MATERIAL ASPECTS FOR STAKEHOLDERS
PRIORITY
General aspect
Specific aspect
VERY HIGH
Broadcasting of content
1
Satisfaction of the advertisers
2
Quality of the content
3
Editorial independence
4
Freedom of expression
5
Protection of minors
Advertising management
6
Responsible advertising
7
Quality of the advertising services
8
Independence between advertisers and content
HIGH
Social action
9
Social action campaigns
AVERAGE
Economic management
10
Shareholder composition
11
Strategic areas and objectives
12
Cost management
Corporate Governance
13
Governance bodies
14
Control mechanisms
15
Transparency
16
Regulatory compliance
Internal organisation
17
Human capital development
18
Degree of fulfilment of the strategy
"As a member of the Monitoring Committee for the Self-Regulation Code of
Television and Infant Content since its creation, I have had an ongoing relationship
with Atresmedia for 10 years and I have taken part in some initiatives relating to
the Foundation and its corporate activity.
From this long relationship I can highlight its open attitude, keen to enter
into dialogue and aware of its Corporate Responsibility, beyond the logical
commercial interest in attracting the audience that defines the television
business. In particular, we can see the effort of Antena 3 in offering general and
family-oriented programming or, at least, programmes for all audiences".
Alejandro Perales
Chairman of the Asociación de Usuarios de la Comunicación (Association of
Communication Users - AUC)