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ATRESMEDIA
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EXECUTIVE SUMMARY
— CORPORATE RESPONSIBILITY 2014
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Child protection
Atresmedia
is committed to family programming that takes into account the tastes of children,
whilst exercising strict control over the classification and broadcasting of its content and com-
mercial communications within the children’s timeslot. Since 2005,
Atresmedia
has adhered to
the Self-regulation Code on Television and Infant Contents. According to Kantar Media, in 2014
Atresmedia Televisión
broadcast a total of 1,690 hours of programming dedicated to the younger
audience. A highlight is
Neox
with 1,685 hours, of which 1,663 correspond to
NeoxKidz
.
Eight complaints from viewers were accepted by the Self-Regulation Committee in relation to
the content of broadcasts by
Atresmedia
during 2014. Changes to the criteria for analysing com-
plaints implemented in 2014 by the CNMC is the main cause of the increase compared to previous
years. However,
Atresmedia
wants to increasingly improve and adapt to the code.
In addition, the CNMC fined
Atresmedia
for 5 violations of the Self-Regulation Code, correspond-
ing to 4 open cases, and the fines represented the sum of € 360,600.
“Over the more than 10 years of my relationship with Atresmedia, I have always
seen a desire to improve and consider not only the "audience" but also the
"public". The notable effort made to comply with the child protection schedules
and its excellent willingness to listen to the viewpoint of the users and promise to
implement improvements have to be highlighted. However, the most important
thing is its desire to fulfil its commitments”.
Jose Luis Colás
Chairman of the Association of Agrupación de Telespectadores y Radioyentes
(Television Viewers and Radio Listeners, ATR)