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ATRESMEDIA
|
EXECUTIVE SUMMARY
— CORPORATE RESPONSIBILITY 2014
|
34
The number of subtitled programming hours fell by 23% in 2014 as a result of the reduction in
the number of channels. The subtitled programming offer was almost 100% for the major pro-
grammes in the commercial timeslot:
Noticias 6.15
,
Espejo Público
,
Al rojo vivo
,
El intermedio
,
Zapeando
,
Más vale tarde
,
laSexta columna
,
Jugones
,
Sports
,
Weather
and all the news pro-
grammes on
Antena 3
and
laSexta
from Monday to Sunday.
Building critical audiences
Atresmedia
, aware of the important role played by the media in shaping public opinion, promotes
education over the way it operates and trains professionals so that they are competent and capa-
ble of offering a high quality, free, independent and diverse media.
In this regard, and to continue enhancing society’s knowledge about the media,
Atresmedia
runs
initiatives such as a radio workshop for children, Proyecto Mañana 2014 and Proyecto PRO, whose
objective is to promote audiovisual training for people with a disability to help them join the in-
dustry.
Number of hours of signed
programmes
Number of subtitled hours
800
600
400
200
0
2012
2013
2014
435.4
658.3
735.5
40,000
30,000
20,000
10,000
0
2012
2013
2014
29,940
35,881
27,537.5