31 / 64
ATRESMEDIA
|
EXECUTIVE SUMMARY
— CORPORATE RESPONSIBILITY 2014
|
31
Ensure the quality and interest of the content
Content control mechanisms
To ensure the quality of its content,
Atresmedia Televisión
has a demanding selection and control
process that ensures that all broadcasts are in keeping with the values, ethical codes and policies
of the Group.
Reflecting social concerns
Atresmedia Televisión
takes into account in its programming those things that are currently of
concern to society and offers a diverse and analytical vision of the issues that concern the public
to allow them to come to an informed opinion.
During 2014, various charity slots were broadcast during the different programmes on
Atres-
media Television
channels and these have involved the Corporate Responsibility campaigns of
Atresmedia
and its
Foundation
, as well as the work of other NGOs and non-profit organisations
for which it has helped to collect funds and raise awareness of their work and certain social issues.
In 2014, Atresmedia donated the sum of 171,809 euros to social projects through entertainment
programmes.
Internal mechanisms
External mechanisms
Contents committee
Qualitative research
Atresmedia Code of Conduct
Communication with the audience
Ethical code of news services
“Since 1990, the year in which our relationship with Atresmedia began, all of our
complaints, congratulations and comments have been listened to and dealt with
showing interest.
The Group has positively evolved, especially in its more personal and friendly
treatment, its greater involvement with the users, a more appropriate brand
identity, a focus across all the channels on gathering the family around the
television and an increased sensitivity to what the viewers have to say.
Atresmedia offers creativity and dynamism in its schedule, without forgetting the
responsibility of its directors to follow the policy that "not everything that can be
broadcast, should be broadcast”.
Luis Boza
General Director of the TAC Foundation (Consumers of Audiovisual Media in
Catalonia/Consumidores de Medios Audiovisuales de Cataluña)