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ATRESMEDIA
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EXECUTIVE SUMMARY
— CORPORATE RESPONSIBILITY 2014
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Corporate Responsibility at
Atresmedia
has been evolving since its introduction into the com-
pany in 2004 when it was of a more philanthropic nature and involved social initiatives such as
the “Un Puente Solidario” campaign for the Red Cross which raised more than 8 million euros for
those affected by the tsunami in the Indian Ocean. It currently has a more strategic and cross-cut-
ting role in the Organisation, and a more proactive focus that has allowed the Group to become a
leader in corporate responsibility in the sector and among the largest listed companies.
The system is structured around an Internal CR Committee that is responsible for ensuring com-
pliance with the commitments defined in the Corporate Policies and Codes and for transmitting
them to the entire organisation. The Committee also establishes the annual corporate responsi-
bility objectives for each area and is responsible for implementing these and reporting on their
monitoring.
The management of Corporate Responsibility at
Atresmedia
is aimed at continuous improve-
ment, taking as its foundation the analysis of stakeholder expectations and the result of the initi-
atives launched for each of these.
Reactive Philanthropic
Approach
Strategy
Implementation
Consolidation Proactive
Approach
2004
_
_
Campaign for
the Red Cross
about the
Tsunami in the
Indian Ocean
2014
_
_
First
Communications
Group in Europe
following
comprehensive
G4 GRI
_
_
Incorporation of
AEC
_
_
Objetivo Bienestar
_
_
Constantes
y Vitales and
Crea Cultura are
launched
2010
_
_
Participation
in the GRI
Media Sector
Supplement
_
_
Hazte Eco is
created
2008
_
_
First G.3 CR
Report
_
_
CR Assessment
_
_
Stakeholder
Dialogue
_
_
Objectives &
KPIs
_
_
Incorporation
into the Global
Compact
_
_
PONLE FRENO
is created
2005
_
_
Fundación
Antena 3
2007
_
_
Benchmark and
First Materiality
Study
2009
_
_
CR Master Plan
_
_
Corporate
Policies
_
_
Creation of the
CR Committee
_
_
Incorporation
into the FTSE 4
Good Ibex
2011
_
_
New Model
_
_
Mission Vision
Values
_
_
PONE TV
campaign
_
_
El Estirón is
launched
2013
_
_
Incorporation
CSR Media
Forum
Evolution and milestones of the Atresmedia Corporate Responsibility strategy