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ATRESMEDIA
|
EXECUTIVE SUMMARY
— CORPORATE RESPONSIBILITY 2014
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22
Almost 200,000 euros donated to social causes thanks to the entertainment
programmes on Atresmedia Televisión
In 2014
Atresmedia
donated a total of 171,809 euros to social organisations, including Fundación
Pequeño Deseo, Fundación Aladina and Fundación Balia, through broadcasting special charitable
programmes such as
Atrapa un millón
,
¡Boom!
,
A bailar
and
Tu cara me suena
.
Improved subtitling in the Atresplayer audio-visual content platform
In 2014, improvements were made to the subtitling system for the
Atresplayer
platform so that all
content not broadcast live and shown on television can be enjoyed with subtitles.
FEDEPE rewards Atresmedia’s work on equality and work-life balance
The Federación de Mujeres Directivas, Profesionales y Empresarias (Spanish Federation of Wom-
en Managers, Executives, Professionals and Entrepreneurs, FEDEPE) has rewarded Atresmedia’s
work on equality between men and women, as set out in the recent Equality Plan approved by the
Company, and the new work-life balance measures also included in that plan.