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ATRESMEDIA
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EXECUTIVE SUMMARY
— CORPORATE RESPONSIBILITY 2014
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More than 20,000 people and 700 organisations have signed up to the Ponle
Freno manifesto “2020 Cero Víctimas” (2020 Zero Victims)
In order to eradicate deaths and serious injuries on the roads, in 2014
Ponle Freno
launched its
most ambitious initiative yet: “2020 Cero Víctimas”. The “2020 Cero Víctimas” manifesto already
has the support of 700 organisations who will promote road safety measures among their em-
ployees and associates, and more than 200,000 people have committed themselves to being
responsible pedestrians and drivers.
New record participation and funds raised for the Ponle Freno fun-run
The
Ponle Freno
fun-run has broken its own attendance records in its sixth year with 20,000 run-
ners and 200,000 euros in revenue collected and allocated to the research and welfare projects
into road safety being carried out by the Instituto Guttmann Foundation and the Step by Step
Foundation.