Executive Summary

ATRESMEDIA

EXECUTIVE SUMMARY

— CORPORATE RESPONSIBILITY 2014

The Fundación Atresmedia Hospital Assistance Programme now covers the whole

of Spain

In 2014, the Hospital Assistance Programme, created in 2006 in order to make the stay of hos-

pitalised children and their families more pleasant, has consolidated its presence across Spain

with the signing of a partnership agreement with the Ministry of the Basque Country. In total, 130

hospitals have already benefited from the Programme and more than 170,000 children enjoy the

benefits of its main initiative, the

FAN3 Channel

Atresmedia acknowledges and is grateful for the work of the volunteers in the

‘Activa tu voluntad’ campaign

In order to promote volunteering, in 2014

Atresmedia

launched the

Activa tu voluntad

campaign

to recognise the work of millions of volunteers who each day collaborate with different social

organisations and to encourage voluntary participation. The campaign has seen the involvement

of the Hazloposible Foundation, Asociación de Voluntariado de España (Spanish Volunteering

Association), the Voluntare network and the NGO Cooperación Internacional (International Co-

operation).

Environmental awareness together with the WWF and Ecoembes

In 2014 the first

Bosque Hazte Eco

(Hazte Echo Wood) was created, the result of an initiative

launched jointly with the environmental NGO WWF-ADENA, through which the public have made

donations to pay for the planting of 3,000 trees. In the area of awareness, we can highlight the

Hazte Eco y Recicla

campaign, run jointly with Ecoembes, to promote recycling, and the third

edition of the forest fire prevention campaign, also launched in partnership with WWF-ADENA.