Executive Summary

ATRESMEDIA

EXECUTIVE SUMMARY

— CORPORATE RESPONSIBILITY 2014

“Objetivo Bienestar” and “Constantes y Vitales”: new health awareness campaigns

During 2014,

Antena 3

and

laSexta

launched new awareness campaigns that focus attention on

the importance of looking after your health. Among the highlights are “Objetivo Bienestar”, which

invites all members of the public to adopt healthy lifestyles, and “Constantes y Vitales”, the first

CR campaign by

laSexta

that, together with the AXA Foundation, aims to promote high quality

medical and scientific prevention and research.

“Crea Cultura” is launched, a movement to defend intellectual property

Atresmedia

has launched Crea Cultura, a movement created to defend and recognise the value of

Intellectual Property and raise awareness of the consequences of its violation. The initiative seeks to

offer an opportunity to meet and debate in order to find solutions through dialogue.

Crea Cultura

was launched with the broadcast of the “Nada es gratis” (Nothing is free) spot on television and in

cinemas, and with the organisation of the first

Crea Cultura Forum

, in which various issues around

intellectual property and illegal downloading were discussed.

Fundación Atresmedia: leader in the ranking for the transparency of business

foundations

Fundación Atresmedia

once again leads, for the third consecutive year, the transparency rank-

ing for business foundations. This can be seen from the 5th edition of the “Construir confianza

2013. Informe de transparencia y buen gobierno en la web de las fundaciones españolas’” report

(Building trust 2013. Transparency and good governance on the websites of Spanish foundations),

published by the Fundación Compromiso y Transparencia (Commitment and Transparency Foun-

dation).