Executive Summary

ATRESMEDIA

EXECUTIVE SUMMARY

— CORPORATE RESPONSIBILITY 2014

Strategy and

business model

Atresmedia

is one of the largest communications groups in Spain, a leader in the television and

radio markets, with a growing presence in the digital market (internet) and in businesses that do

not depend on the advertising market. All of these media channels are marketed through its sales

organisation

Atresmedia Publicidad

Atresmedia Televisión

is the main division, the driving force of the group: it generates 88% of the

Group’s income.

It has 4 channels that are leaders among their target audiences:

Antena 3

laSexta

Neox

and

Nova

. With an offer based on variety,

Atresmedia Televisión

is now an established brand that en-

joys a good brand image, with differentiated, high quality, varied and diverse programming which

respects the viewers and tries to offer them the best product, in both news and entertainment.

The television business is subject to cyclical income, strongly linked to the performance of the

advertising market. Since 2007, the market for television advertising has shrunk by around 50%.

The income of the Television Division has therefore fallen over the years of recession. After the

merger with

laSexta

in October 2012, great efforts have been made to optimise the Company’s

structure, trying to obtain strong synergies in order to increase income and, as a result, this grew

above the market rate in 2014.