Executive Summary

ATRESMEDIA

EXECUTIVE SUMMARY

— CORPORATE RESPONSIBILITY 2014

Mission, Vision, Values

Mission

: Broadcast of varied, innovative and high quality news and entertainment programmes

that respond to our stakeholders in order to win their trust and thereby ensure the leadership

position and sustainability of the Group.

Vision

: To be the leading multimedia communications group with a valuable and positive contri-

bution to the society in which we operate.

Values

Commitment

: We strive to make a valuable contribution to society, creating social aware-

ness campaigns that resolve problems and generate a positive change.

Quality

: We work on continuously improving our activities, developing excellent products

in both form and content, aimed at meeting the needs and expectations of our audiences.

Creativity

: We encourage the creative development of employees, promoting artistic free-

dom and freedom of thought and respecting the democratic and cultural values of society.

Long-term vision

: We work to create a corporate project that is the leader in the audio-visual

industry and endeavours to move closer to the future by creating it.

Innovation

: We promote the creation of new ideas, products, services and practices that

provide value to the company and society.

Leadership

: We motivate and communicate with our collaborators to encourage their de-

velopment and that of the organisation, transmitting energy and inspiring confidence and a

desire to help the company achieve its business objectives.

Teamwork

: We promote a culture based on establishing relationships of trust and respect

between the employees and the company. We develop their autonomy and participation in

decision-making, based on the principles of delegation and responsibility.