Executive Summary

ATRESMEDIA

EXECUTIVE SUMMARY

— CORPORATE RESPONSIBILITY 2014

points compared to last year, it is a solid media channel that has more

than enough ability to become the third largest channel in the country.

As a media group, we are very well aware of our important role within the

system of checks and balances in a democratic society and we know very

well that diverse and free information is essential to ensure that the public

is well-informed. We strive to achieve the largest audience possible, but

there are limits because we are committed to a society that we hope will

develop and become more open and tolerant.

Our thematic offering is also popular with audiences. Both

Neox

and

Nova

have improved their results.

Neox

has grown by 0.3 points and has be-

come the second thematic channel in the market; and

Nova

has achieved

its best ever result with a new annual record: a 2.5% audience share, 0.4

points more than in 2013.

Atresmedia Radio

, the second largest radio group in Spain with five mil-

lion listeners, has also achieved very good results thanks to excellent fig-

ures for

Onda Cero

and

Europa FM

, and also due to the successful re-

launch of

Melodía FM

, which released new programming in 2014.

We feel proud to be a leader at the forefront of technology and to be

present where the audience is, whether on television, radio or the new

digital supports. In 2014,

Atresmedia Digital

managed to move the group

up to thirteenth place, from 28th, in the multi-platform ranking by com-

Score. In addition, in its first year,

Atresplayer

achieved a monthly average

of 4.4 million users, exceeding the traffic for its predecessor,

Modo Salón

by 21%.

2014 was the year that saw Spanish cinema take off. A year which saw

the highest ever box office takings and during which

Atresmedia Cine

contributed eight feature films. Television is currently the main driving

force behind the film industry, not only because of the quality of the films

produced, but also because of its great promotional work. The highlight

among our releases was

La isla mínima

which became the film of the year

for both critics and audiences alike and won ten Goyas out of the eleven

awarded to

Atresmedia Cine

Over recent years,

Atresmedia

has developed an active diversification

strategy in order to provide the company with growth options that do not

rely on advertising revenue. As a result of this initiative we created a new

division,

Atresmedia Diversificación

, which brings together all of our ac-

tivity in this area into five main categories, among which we can highlight

the International area which this year has launched

Atres Series

, the only

100% series channel in Spanish and HD. Together with

Antena 3 Inter-

nacional

and

¡HOLA! TV

, the three channels exceed 25 million subscriber

households worldwide and make

Atresmedia

the European private tele-

vision operator with the most signals outside of its borders.

For 2015,

Atresmedia Publicidad

, through

Atresbusiness

, has organised

the Management & Business Summit, designed to become the leading

meeting for directors and executives. This initiative aims to strengthen

professional development and to become a key date in the diary for all

those seeking innovation in business and in managing teams. It will fea-

ture important speakers such as Mikhail Gorbachov, Pau Gasol and Ram

Charan, among others.

Atresmedia Publicidad

is one of the main reasons why the group has

managed to survive the advertising crisis and the withdrawal of the li-

cences from three of our channels.

Atresmedia Publicidad

has again

demonstrated that it is the most efficient organisation in the market, ob-

Today

Atresmedia

Televisión, with

four leading

channels in their

segments, is a well-

known brand, with

an innovative, high

quality business

model, respectful

of its viewers and

advertisers and

highly valued by

the audiovisual

sector, of which it

is very supportive.

The merger

with laSexta was a

great business and

editorial success

and has brought

us diversity and

richness. Since this

channel was added

to the Group, its

audience has not

stopped growing,

to the point that

it has so far seen

30 months of

uninterrupted

growth.