Executive Summary

ATRESMEDIA

EXECUTIVE SUMMARY

— CORPORATE RESPONSIBILITY 2014

José Manuel Lara’s appointment as Chairman of

Antena 3

heralded the

start of one of the greatest periods of success and growth in the com-

pany’s history. Today, 12 years on,

Antena 3

has become

Atresmedia

, the

largest communications group in our country and a leading global oper-

ator in the most important business areas within the audiovisual sector:

television, radio, cinema and the digital environment. This is his legacy: a

bright present and a future full of opportunities.

He knew how to make us not only bigger, but also stronger and more effi-

cient. He turned

Atresmedia

into an organisation capable of dealing with

any obstacles and with him at the helm we have been able to overcome,

like few others, the greatest economic crisis ever known without ever

taking our eye off the need for profitability. He taught us that innovation,

the ability to adapt and non-conformity were the ways to achieve our

objectives.

Now, the challenge for all of us who form part of this company, and the

commitment that I personally adopted on 25 February when I was ap-

pointed Chairman of

Atresmedia

, is to carry on this great legacy. I take

on the challenge with humility, aware that it will not be easy, but with the

confidence and pride of knowing that I can count on the best possible

team of professionals and the invaluable support of the Board of Direc-

tors. I have the responsibility of continuing with a management approach

based on excellence and the energy and ambition to maintain and consol-

idate

Atresmedia

’s key role in the Spanish audiovisual sector.

The results for 2014 contained in this report speak for themselves in terms

of the strength of our company and this privileged position in the market

to which I have just referred. Similarly, they highlight our great ability to

take advantage of each and every growth opportunity that arises, even in

the most adverse of circumstances and, ultimately, they confirm that the

strategy established in recent years has been the right one.

Our overall approach as a Group has been to commit to plurality and

diversity as a differentiating value and to become an important and nec-

essary part of a society, which we are here to serve, which is also plural

and diverse. At the same time, all of our media channels and each of the

business areas where we operate share attributes (commitment to qual-

ity, talent, creativity and supporting the industry) that make

Atresmedia

a recognisable and well-respected operator. This is the balance that has

allowed us to distance ourselves from our competitors, providing us with

personality, and that has earned the respect of the market, the adver-

tisers, the audience and the audiovisual sector itself. It is undoubtedly a

fundamental factor in the constant improvement in our financial results,

which in 2014, as in recent years, can only be described as extraordinary.

By division, our television area is celebrating its anniversary. On 25 De-

cember 1989,

Antena 3

began its test broadcasts and became the first

private television network in the history of our country. Twenty five years

later we can proudly say that our way of understanding and making tel-

evision has allowed us to combine, like no other, reputation, large audi-

ences and profitability. The sum of these three factors, which are not easy

to combine in such a competitive market, make not only

Antena 3

but

also its family of channels,

Atresmedia TV

, the favourite TV operator with

audiences, the one with the best professionals according to the Spanish

people, an absolute leader in genres as important as news and drama,

the one showing most commitment to the development of the sector

and technological progress and the one with most awards and the best

image. In short, a truly leading organisation in society and the industry as

a whole.

José Manuel

Lara’s appointment

as Chairman of

Antena 3 heralded

the start of one

of the greatest

periods of success

and growth in

the company’s

history. Today, 12

years on, Antena

3 has become

Atresmedia,

the largest

communications

group in our

country.

I take on

the challenge with

humility, aware

that it will not be

easy, but with the

confidence and

pride of knowing

that I can count

on the best

possible team of

professionals and

the invaluable

support of the

Board of Directors.