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ATRESMEDIA

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EXECUTIVE SUMMARY

— CORPORATE RESPONSIBILITY 2014

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5

Despite ending 2014 with three fewer channels than at the start of the

year and two fewer than our main competitor, as a result of the well-

known judgement from the Supreme Court,

Atresmedia Televisión

has

closed the year with a 27.7% audience share, has managed to lead in the

evening timeslot, one the most important, with 30.4%, and has the high-

est rate of hits in the market. By network,

Antena 3

achieved its highest

figures over the last five years, after three consecutive years of growth,

and is the absolute leader in the commercial target.

laSexta

, meanwhile,

has closed its best ever year and the second generation networks,

Neox

and

Nova

, have been the most viewed in their genre and audience, also

breaking audience records.

For 2015 we trust that the legal and administrative uncertainties that are

still affecting the TV sector will begin to fade and we can finally run our

business in the stable environment that is so desired and necessary.

Atresmedia Radio

has once again demonstrated the strength of its of-

fering as a whole.

Onda Cero

remains the station with the best rate of

profitability per listener and

Europa FM

does not seem to have found its

limit yet and continues to gain positions in the ranking of radio formulas.

Both have once again been the fastest growing in 2014. Far from being

satisfied with these figures, we have been able to successfully expand our

family of stations through

Melodía FM

.

With

Atresplayer

established as the absolute market leader for consum-

ing audiovisual products across all the new media supports,

Atresmedia

Digital

has accumulated more than 530 million playbacks across all its

channels, double that in 2013, and has created

Atrestube

, the

Atresmedia

multi-channel platform on Youtube with more than 30 offers of self-pro-

duced news and entertainment. Similarly it has boosted its growth strat-

egy with new verticals that have doubled the audience throughout the

year and have placed, among other milestones,

Antena 3

as the private

network with the most fans on Facebook and the first national television

network to exceed one million followers on this social network.

Atresmedia Cine

, meanwhile, has been a notable leader and driving force

in what has been considered one of the best years in the history of Span-

ish cinema. All of the productions from our film division were among the

25 most viewed and three of them were among the five with the most

viewers:

Torrente 5

,

Exodus: dioses y reyes

and

La isla mínima

, the latter

having been hugely popular with audiences and critics alike and having

won recognition as the film of the year.

Atresmedia Diversificación

has strengthened its expansion policy during

2014. The

Atres Series

channels, launched last year,

¡Hola! TV

and

Antena

3 Internacional

together now exceed 25 million subscribed households

throughout the world, turning our Group into the European private tel-

evision operator with the most signals outside its borders. Similarly, the

media for equity area has been strengthened and at year end we had a

portfolio of seven participating companies with a high growth potential.

The success of all these activities and business areas is largely possible

thanks to the efficiency of

Atresmedia Publicidad

which has again been

the largest seller of multimedia advertising on the Spanish market with a

share of 23% of the total investment in conventional media. The creation

of

AtresmediaLab

, a laboratory for innovation and technology applied

to advertising, and the Advertisers’ Office, are the result of its constant

desire to improve.

However,

Atresmedia

is not a leader just because of its business success.

Its position is also due to its commitment to society. For many years cor-

For 2015 we

trust that the legal

and administrative

uncertainties that

are still affecting

the TV sector will

begin to fade and

we can finally run

our business in the

stable environment

that is so desired

and necessary.

Our overall

approach as a

Group has been to

commit to plurality

and diversity as

a differentiating

value and to

become an

important and

necessary part of a

society, which we

are here to serve,

which is also plural

and diverse.