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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ATRESMEDIA
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49
The results from the study have been compared with the important as-
pects for Grupo
Atresmedia
itself, giving rise to the following matrix:
MATERIAL ASPECTS FOR STAKEHOLDERS
PRIORITY
General aspect
Specific aspect
VERY HIGH
Broadcasting of content
1
Satisfaction of the advertisers
2
Quality of the content
3
Editorial independence
4
Freedom of expression
5
Protection of minors
Advertising management
6
Responsible advertising
7
Quality of the advertising services
8
Independence between advertisers
and content
HIGH
Social action
9
Social action campaigns
AVERAGE
Economic management
10
Shareholder composition
11
Strategic areas and objectives
12
Cost management
Corporate Governance
13
Governance bodies
14
Control mechanisms
15
Transparency
16
Regulatory compliance
Internal organisation
17
Human capital development
18
Degree of fulfilment of the strategy
Matrix of important aspects
Impact for ATRESMEDIA
Importance for the Stakeholders
18
17
16
15
14
13
12
11
10
9
8
7
6
5
4
3 2
1
Very Low
Very Low
Low
Low
Average
Average
High
High
Very High
Very High
G4-18, G4-19, G4-20, G4-21, G4-26, G4-27