48 / 211
ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
ATRESMEDIA
|
48
As a result of this objective the Group's strategic plans have been dis-
cussed in greater detail, greater importance has been placed on manag-
ing and controlling risks and there has been a particular focus on going
into more depth on the development of the company, including a series of
first-person accounts from representatives of the different stakeholders
with which
Atresmedia
collaborates.
Note: Atresmedia understands stakeholders to be all persons, organisations or institutions that affect or are
affected by the Group's decisions.
Study of matters relevant to the stakeholders
In order to identify the economic, social and environmental matters that
most interest each stakeholder,
Atresmedia
regularly conducts studies in
which representatives of each stakeholder group take part.
In 2014 it conducted a survey which was sent to 3,386 people belong-
ing to stakeholders external to Grupo
Atresmedia
and it received 274
responses.
The study included a general section in which the general perception of
Atresmedia
was analysed, and a second block where the most important
issues for managing the group were prioritised.
The adjectives "professional" and "socially committed" were those most
used by respondents. They also highlighted attributes such as the quality
of the content, responsibility and seriousness.
The aspects identified as priorities in the management of
Atresmedia
were those relating to the broadcasting of content, social action and ad-
vertising management. Environmental management was the least impor-
tant aspect for the consulted stakeholders.
The matters identified were already among the areas included in the
Group's Corporate Responsibility strategy, but in keeping with the results
produced from the study these will be further strengthened in the coming
years.
Stakeholders
Advertisers
Audiences
Shareholders
Employees
Suppliers
Regulators
Society
Competitors
CSR Committee
Mission, Vision, Values
Corporate Policies
Code of Conduct
CSR Scorecard
CR Objectives
Expectations
Impacts
G4-18, G4-24, G4-25