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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ATRESMEDIA
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This philosophy has resulted in it achieving the following commitments
that guide all the actions of the group in terms of corporate responsibility.
Corporate Responsibility at
Atresmedia
has been evolving since its intro-
duction into the company in 2004 when it was of a more philanthropic
nature and involved social initiatives such as the “Un Puente Solidario”
campaign for the Red Cross which raised more than 8 million euros for
those affected by the tsunami in the Indian Ocean. It currently has a more
strategic and cross-cutting role in the Organisation, and a more proactive
focus that has allowed the Group to become a leader in corporate re-
sponsibility in the sector and among the largest listed companies.
The CR focus
at Atresmedia
is achieving a
profitable and
committed
business model
that generates a
positive impact
for society,
gaining the
trust of the
stakeholders
and providing a
differential value
for the company.
Produce and broadcast responsible content
Promote high quality advertising
Support our employees as the Company’s main value
Contribute to the progress and development of the company
Minimise the environmental impact and raise awareness in society about
caring for the environment
Strengthen corporate governance
Reactive Philanthropic
Approach
Strategy
Implementation
Consolidation Proactive
Approach
2004
_
_
Campaign for
the Red Cross
about the
Tsunami in the
Indian Ocean
2014
_
_
First
Communications
Group in Europe
following
comprehensive
G4 GRI
_
_
Incorporation of
AEC
_
_
Objetivo Bienestar
_
_
Constantes
y Vitales and
Crea Cultura are
launched
2010
_
_
Participation
in the GRI
Media Sector
Supplement
_
_
Hazte Eco is
created
2008
_
_
First G.3 CR
Report
_
_
CR Assessment
_
_
Stakeholder
Dialogue
_
_
Objectives &
KPIs
_
_
Incorporation
into the Global
Compact
_
_
PONLE FRENO
is created
2005
_
_
Fundación
Antena 3
2007
_
_
Benchmark and
First Materiality
Study
2009
_
_
CR Master Plan
_
_
Corporate
Policies
_
_
Creation of the
CR Committee
_
_
Incorporation
into the FTSE 4
Good Ibex
2011
_
_
New Model
_
_
Mission Vision
Values
_
_
PONE TV
campaign
_
_
El Estirón is
launched
2013
_
_
Incorporation
CSR Media
Forum
Evolution and milestones of the Atresmedia Corporate Responsibility strategy