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ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
ATRESMEDIA
|
41
Since launching the 3.0 strategy in May 2009,
Atresmedia
has had a new
focus, which continues today, based on generating specific products for
the internet. Its success confirms, once again, that the television and radio
businesses have a natural extension in this field.
In fact, the digital area has grown from the three websites, three thematic
vertical portals and a short-video channel on Youtube seen in 2010, to
the current nine websites, 12 thematic vertical portals and 22 short-video
channels. As a result, the audience has increased from approximately five
million unique monthly visitors in 2010 to the current nearly 20 million,
with more than 400 million video viewings per year on the
Atresplay-
er
platform, and about 50 million monthly viewings for the short-video
channels on Youtube.
The
Atresmedia Diversificación
division was created as part of
Atres-
media
's desire to grow. This brings together the businesses that are not
directly linked to traditional advertising and allows them to create com-
plementary revenue. It is, in short, providing the company with additional
options for growth.
Atresmedia Diversificación
covers the areas of
New
Business
(interactive formats with the audience),
International Expansion
(
Antena 3 Internacional
,
¡HOLA! TV
and
ATRES SERIES
, channels that
reach more than 25 million households beyond our borders),
Project In-
cubator
(
Nubeox
and
Tualbum.es
),
Music Publishing
(catalogue and ex-
ploitation of music rights) and
Media Equity
to boost involvement in the
capital of emerging companies in exchange for advertising, in line with
the current international trend developed by the large groups in the me-
dia sector.