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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ATRESMEDIA
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40
Atresmedia Radio
generates 9.5% of the Group's income. With three dif-
ferent stations,
Onda Cero
,
Europa FM
and the new music station
Melodía
FM
, it maintains its strategy to inform and entertain all types of audiences
with the same philosophy of balance and diversity. It is the second largest
radio group in Spain and is a leading organisation within a market that is
becoming increasingly demanding and competitive.
It is a plural, diverse, close, open and participatory radio organisation,
whose success can be seen from its five million listeners and also from it
having the highest profitability per listener in our country.
Onda Cero
, the
second largest general radio station in Spain, with an audience of over two
and a half million listeners each day (EGM, 3rd wave 2014), has retained its
aim to report on the basis of seriousness and diversity but without forget-
ting that radio is also entertainment.
Europa FM
, meanwhile, is the group's star music radio station. In just five
years it has grown from a small radio station to occupy the third position
in the ranking of music channels in Spain, with over two million listeners. It
is a benchmark among the younger audience who follow, for example, the
morning show
Levántate y Cárdenas
, one of the most listened to. Com-
pleting the Group's radio offer is
Melodía FM
, which is also a music station
but for a more mature audience. With its new programming, launched in
2014, it has been growing month after month without interruption.
A few years ago
Atresmedia Digital
was created in order to define strat-
egies and exploit online content. The department has the dual function of
promotion and marketing for the traditional media channels and attracting
new users, in both online and offline environments.
Taking advantage of the new technologies, and aware that viewers are
already living in a multi-screen environment,
Atresmedia
offers its viewers
all the content broadcast on television through all the media channels. The
rapid development of the social networks also allows viewers to interact
with and comment on their favourite programmes.