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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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SOCIETY
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160
Constantes y Vitales, the first CR
campaign by laSexta
laSexta
, together with the AXA Foundation, has launched the first Corpo-
rate Responsibility campaign of its history:
Constantes y Vitales
. Its ob-
jective is to promote high quality medical research and health prevention
through awareness initiatives and specific actions that boost advances in
the medical and scientific fields. Hence its slogan is 'Trabajamos hoy por
la salud del futuro/We are working today for the health of the future'.
The journalist
Mamen Mendizábal
is the ambassador for the campaign,
which began with a spot in which she starred along with
Wyoming
,
Jordi
Évole
, Ana Pastor and
Antonio García Ferreras
, who lamented the brain
drain.
Constantes y Vitales
counts on the collaboration of an expert committee
with representatives from the fields of medicine and research, and allows
the public to become involved through an online platform, the 3.0 Confer-
ences and the holding of a charity event, among other proposals.
More information is available at
www.constantesyvitales.com1.
Creation of the Constantes y Vitales Awards for research.
2.
Broadcasting prevention advice about illnesses with the greatest impact on health.
C
HALLENGES
2015 Constantes y Vitales Challenges