ACRR_2014

ATRESMEDIA

ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014

SOCIETY

155

Ponle Freno-Axa Road Safety

Study Centre

In 2014, the Ponle Freno-Axa Road

Safety Study Centre continued its

research into the prevention of acci-

dents with the publication of several

studies, among which the highlight is

Driving habits in Spain. The report in-

cludes perceptions about safety, be-

haviour on the road and preventative

measures, based on more than 3,000

surveys completed by drivers, pedes-

trians, bikers and cyclists.

Another of the studies completed of-

fers interesting conclusions on how

breakdowns caused by a lack of vehi-

cle maintenance increased by 13% in

2013, and how 70% of drivers do not

declare a mutual statement of facts in

accidents.

According to the study, Driving habits in Spain, one in five drivers admit that they have driven after

drinking alcohol, while 60% do not know the legal limits.

Ponle Freno Fun-Run: 1st edition

in Vitoria and 6th edition in

Madrid

In 2014, for the first time, Ponle Freno

held a special edition of its traditional

fun-run in Vitoria as part of the city's

FesTVal.

The Antena 3 presenter Jorge Fernán-

dez fired the starting gun for the race

which also saw the athlete Martín Fiz

take part. The funds raised were do-

nated in full to the Zuzenak Founda-

tion, which aims to achieve the social

integration and normalisation of disa-

bled people in the Basque Country.

Madrid, meanwhile, hosted its sixth

fun-run in November with a record

participation of more than 20,000

runners, among which were many

personalities from the worlds of tele-

vision, politics and sport. All the funds

raised, 200,000 euros, were donated

to two charity initiatives: the build-

ing of a therapeutic swimming pool

for people with spinal cord injuries

launched by the Step by Step Foun-

dation, and a research project about

customised neuro-driving in order to

improve road safety by the Guttmann

Institute Foundation.

More than 1,000 people took part in the first Ponle Freno fun-run in Vitoria. In Madrid, the sixth edition

of the sporting event attracted more than 20,000 runners.

HALLENGES

Ponle Freno 2015

Promote road awareness in schools.

Publish a study about awareness and training for cyclists.

Expand the educational road safety content on the Ponle Freno website.