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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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SOCIETY
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152
Ponle Freno: ‘2020 Cero Víctimas’
www.antena3.com/ponlefrenoThe
Ponle Freno
initiative was created at the beginning of 2008 as a re-
sult of
Atresmedia
’s social commitment to combat the high accident rate
on Spanish roads and help save lives.
In 2014,
Ponle Freno
took a decisive step in setting its most ambitious
objective since the initiative was launched, one that is evident from the
slogan chosen: ‘2020 Cero Víctimas’ (2020 Zero Victims). To create pub-
licity and involve as many organisations and people in the challenge as
possible, the ‘2020 cero víctimas’ manifesto was launched, which already
has the support of more than 700 organisations and 20,000 people. The
Group is also committed to raising awareness, through its media chan-
nels, about both the actions and companies who support its firm commit-
ment in this area, which is to eradicate deaths and serious injuries from
our roads.
HIGHLIGHTS
1.
6th Edition of the Ponle Freno awards
2.
New awareness campaigns
3.
3.0 Road Safety Conferences
4.
1st edition of the Ponle Freno fun-run in Vitoria and the 6th
Edition in Madrid
5.
Ponle Freno-Axa Road Safety Study on Driving habits in
Spain
The work of Ponle
Freno has been
recognised by the
ATR (media users
in Madrid), as the
best corporate
responsibility
initiative.