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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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SOCIETY
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153
The ‘2020 Cero Víctimas’ (2020 Zero Victims) objective has now been
supported by more than 700 companies, which implement initiatives for their
employees that promote road safety, and over 20,000 members of the public
have undertaken to be responsible pedestrians and drivers.
Monitoring of the 2014 Ponle Freno Challenges
Challenges
Level of compliance Comments
Launching of a
campaign to achieve
zero fatalities in 2020
In March 2014 the '2020 cero Víctimas'
initiative was launched.
Promoting training in
Road Safety
Ponle Freno, together with the Pons
Foundation, launched the 'How much do you
know about Road Safety?' section on the
campaign's website
New Road Safety
Studies
The Ponle Freno-AXA Road Safety Study
Centre has published various studies, the
highlight being "Driving habits in Spain".
2000
1500
2500
1000
500
0
2008
2009
2010
2011
2012
2013
2014
2,180
2,000
1,729
1,500
1,304
1,128
1,131
Fatalities on intercity roads
Source: DGT