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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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SOCIETY
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159
Objetivo Bienestar
Under the slogan
Objetivo Bienestar: Aprende a vivir mejor
(Learn to live
better),
Antena 3
has launched its new big campaign that invites all mem-
bers of the public to feel good and improve their quality of life through
three main areas:
Objetivo Bienestar
aims to help encourage healthier lifestyles through a
global communications plan consisting of:
__
A daily spot with advice on one of the different areas around which
the campaign is structured: nutrition, physical and mental activity,
personal care, relaxation, etc.
__
A weekly section every Friday on the programme
Espejo Público
offering interviews with specialists on the relevant issue. The con-
tent broadcast has also been included in the book "Los diez hábitos
de la gente saludable" (The ten habits of healthy people).
__
A weekly section on
Tu Tiempo de Brasero
which involves propos-
ing healthy leisure plans for the weekend.
__
A bi-weekly programme on the channel
Nova
.
__
The
Objetivo Bienestar
publication.
__
The website
www.objetivobienestar.comwhere the contents of the
entire campaign can be found in more detail.
Healthy diet
Healthy mind
Physical activity
With Objetivo
Bienestar, Antena
3 wants to raise
awareness in
society about the
importance of
living a healthy
life in every way.