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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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SOCIETY
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164
Transparency in funding
In 2014,
Fundación Atresmedia
was able to conduct its activity thanks to
its funding from
Atresmedia
, public subsidies and the more than 600,000
euros raised through various fundraising initiatives, among which the high-
lights are 'Pasa la bola' from the Vodafone Foundation and the Red Cross,
the marketing of 'charity bags' by La Casa del Libro and the incorporation
of partners such as Santillana and Ransdstad.
2nd edition of the 'Iniciativas que
Educan/Initiatives that Educate'
awards
More than 450 projects were presented
for the second edition of the 'Initiatives
that educate' awards, which recognise
best educational practice by schools,
teachers, families, NGOs, public author-
ities and companies in six categories:
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• Educational success
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• School environment/diversity/
integration
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• The environment
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• Creativity and innovation
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• Values and teamwork
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• Special Fundación Santillana Award
for the best initiative implemented in
Latin America.
This second edition has been an unprecedented
success in terms of participation, with more
than 450 projects presented.
"Te Toca!" continues appealing to
the social commitment of young
people
In 2014 the Te Toca! initiative continued
with its commitment to bringing young
people closer to certain social realities,
promoting their awareness and their
responsible behaviour. The initiative is
aimed at young people aged between 12
and 17, who are encouraged to submit a
solution to a specific problem based on
their own proposals or through requests
to the adult world.
In 2014, 174 participants submitted their
proposals for the challenge 'How can
education be improved?', with the over-
all quality being higher than in previous
years.
A jury composed of an experienced
group of experts selected the best en-
tries, which were awarded technologi-
cal prizes and donations of 500 euros
as seed capital to make the submitted
ideas a reality.
Within the framework of the initiative, a
meeting was organised between young
people, education advisers and chair-
men of school boards from different au-
tonomous communities at the Congress
of Deputies, in order to reflect on the
world of education and incorporate the
students' demands into future decisions
about the sector.
The Te Toca! micro-site reached 16,476 visits in 2014. Its presence on the social networks also increased,
with more than 1,144 fans on Facebook and 3,200 followers on Twitter.