Background Image
Previous Page  163 / 211 Next Page
Information
Show Menu
Previous Page 163 / 211 Next Page
Page Background

ATRESMEDIA

|

ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014

|

SOCIETY

|

163

Proyecto Pro: audiovisual

training for people with a

disability

Proyecto PRO provides audiovisual

training to young people with a disabil-

ity to help them join the world of work.

In turn, it helps companies in the sector

to employ this group.

During 2014, the Project launched two

new courses: "Specialist in the man-

agement of social networks", with the

Universidad Rey Juan Carlos (Madrid);

and "Postgraduate Diploma in Commu-

nity Management", with the Universitat

Politècnica de Catalunya (Barcelona).

This year a third course, on acting,

has also been organised with the Fun-

dación Globomedia (Madrid), which

allows people to work front-of-camera

and increases normalisation.

For 2015, the Foundation hopes to be

able to expand the number of collab-

orating organisations that offer intern-

ships.

The insurer AXA has recognised Proyecto PRO in 2014 with the 'Premio Solidario del Seguro/Insurance

Solidarity Award'.

The Hospital Assistance

Programme reaches the whole of

Spain

In 2014, the Hospital Assistance Pro-

gramme, created in 2006 in order to

make the stay of hospitalised children

and their families more pleasant, estab-

lished its presence throughout Spain

with the signing of a partnership agree-

ment with the Ministry of the Basque

Country. New centres have also been

added in the autonomous communities

where it was already present. In total,

130 hospitals have already benefited

from the programme and more than

170,000 children have enjoyed its main

initiative, the FAN3 Channel.

FAN3 is a free and advertising-free tele-

vision channel, designed for hospitalised

children and young people that aims to

help them get better, offering them in-

formation relating to the illness and its

treatment in a fun and informative way.

In 2014, the Fan3 Channel expanded its

programming to the weekends and had

a total of 91 hours per week and more

than 400 hours per month, and new

sections were also created.

Within the framework of the Hospital

Assistance Programme, the "La imagen

de los niños hospitalizados en los me-

dios de comunicación. Cómo informar

respetando su intimidad." (The image of

hospitalised children in the media. How

to report whilst respecting their privacy)

report was also published. Created to-

gether with the Asociación de Informa-

dores de Salud (Association of Health

Reporters, ANIS), the document pro-

poses guidelines to responsibly report

on the health of children and hospital-

ised children.

The Programme has given continued

with other initiatives such as celebri-

ty visits to hospitals, radio workshops

and various activities to promote read-

ing. New initiatives such as 'Poción

de Héroes/Heroes Potion' have been

launched, to normalise the situation of

children in oncology treatment and this

is run in the autonomous communities

of Madrid, Valencia, Catalonia and Anda-

lusia; and the 'Transplant guide/Guía del

trasplante' application to normalise and

explain bone marrow transplants for the

children.

130 hospitals have now benefited from the Programme and more than 170,000 children have enjoyed its

main initiative, the FAN3 Channel.