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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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SOCIETY
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161
Education, the focus of Fundación
Atresmedia in 2014
Fundación Atresmedia
was created in order to channel the Group's social
action and from the very start has focused its projects on children, one
of the most vulnerable groups around the world. As is expressed in its
mission:
"Spreading knowledge and providing experiences that allow children to
live happier lives and be better citizens"
Among the organisation's primary goals is improving and enhancing the
relationship between children and the television, internet and new tech-
nologies, in such a way that the three channels constitute communication
tools supporting their personal and civic development. Also among its
purposes is working within the issue of disability, promoting the voice and
participation of young people in issues that affect them and running hos-
pital assistance initiatives that help make a child's stay in hospital more
pleasant.
HIGHLIGHTS
1.
The Hospital Assistance Programme consolidated its presence
across the whole of Spain.
2.
Proyecto PRO trained young people with a disability with the
launch of three new courses and added disability training in
front of camera areas.
3.
Young people from "Te Toca!" talked to politicians about
education.
4.
More than 450 projects presented for the 'Iniciativas que
Educan/Initiatives that Educate' awards.
5.
The 'Derechos de la Infancia/Children's Rights' campaign
improved schools in the Amazon rainforest.