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ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
SOCIETY
|
151
Advertising campaigns in support of Corporate Responsibility
actions in 2014
In 2014,
Antena 3
,
laSexta
,
Neox
and
Nova
dedicated more than 71 hours
of advertising space to the Group's corporate responsibility campaigns.
Space dedicated to corporate responsibility campaigns in 2014
SHOWINGS
TOTAL TIME
A3
PROMOS
laSexta
PROMOS
DTT
PROMOS SECONDS MINUTES HOURS
COVERAGE
% GRPs OTS
Ponle Freno
Hazte Eco
483
644 24,300
405
6.8
84.8 897.6 10.6
El Estirón
318
595 18,960
316
5.3
79.2 887.9 11.2
Objetivo Bienestar
1,589
1310 64,440
1,074
17.9
92.2 3,718.4 40.3
Constantes y Vitales
312
207
12,960
216
3.6
67.0 430.2 6.4
Crea Cultura
194
188
297 24,660
411
6.9
84.0 848.7 10.1
Estimated data based on the number of showings and GRP.