145 / 211
ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
HUMAN RESOURCES
|
145
Among others, the
Atresmedia
volunteers have participated in the fol-
lowing projects:
Supporting the Santa María Josefa
soup kitchen
International Volunteering in favour
of the Entreculturas Foundation
Company
Solidarity Day
Charity Christmas Dinner for 700
people at risk of exclusion
With the volunteers at "Desarrollo y
Asistencia"
(Development and Assistance)
Volunteers from Atresmedia plant
the Hazte Eco Forest
'Operation Kilo'
for the Food Bank
30 volunteers have collaborated in the
Santa María Josefa de Vallecas soup
kitchen in Madrid, preparing the food,
serving the people and participating
in cleaning tasks. Their work has
contributed to distributing food to
more than 500 people each day.
In April, five Atresmedia employees,
along with volunteers from "Desarrollo
y Asistencia", accompanied a group
of elderly people from the "Ayuda a
Domicilio" (Home Help) programme
on a day out at Madrid Río park. The
day out, financed by Atresmedia,
allowed volunteers to learn more
about the lives of elderly and/or
dependent people.
From 19 July to 10 August, three
volunteers from Atresmedia flew
to Guatemala to collaborate with
the Entreculturas Foundation
in its education programme for
disadvantaged communities. Their
main task was to produce reports
about the work carried out by the
Foundation in the schools in Ciudad
de Guatemala, Huehuetenango and
Totonikapán, and run communication
workshops for the Foundation's
professionals.
Volunteers from Atresmedia helped
the Food Bank in its 2014 campaigns,
both raising awareness among
hypermarket customers about the
importance of these campaigns,
and sorting the food donated. In
December Atresmedia also organised
an "Operation Kilo" at the Company's
facilities, in which the Group's
volunteers helped to collect and sort
the donations from employees. The
campaign managed to collect more
than 700 kilos of food.
On 8 March, 42 volunteers from
Atresmedia, together with members
of the WWF, gave life to the Hazte
Eco Forest with the planting of 3,000
trees in the Cabañeros National Park
in Ciudad Real, sourced from the
Park's native plant nursery. The action
was possible thanks to the funds
raised through more than 14,000 text
messages received in support.
25 October saw the eighth edition
of Company Solidarity Day, which
Atresmedia helps to organise. This
involves more than 1,000 volunteers
from different companies who
collaborated on social projects run
by 60 non-profit organisations (40%
more than in 2013), directly and
indirectly benefiting more than 12,000
people.
21 volunteers from the Group helped
in the kitchen and as waiters in the
"Te invito a Cenar" (I invite you to
dinner) project, an initiative promoted
by different social associations that
support socially excluded groups.
It involved inviting more than 700
disadvantaged people to a Christmas
dinner. Atresmedia also sponsored
one of the guest tables.