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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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HUMAN RESOURCES
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141
Another of the projects worked on in order to improve internal commu-
nication is
Atresmedia Avanza
. This is a campaign with various lines of
action that encourage excitement and optimism and seek to consolidate
the pride of belonging to the group through initiatives that encourage the
participation of the workers.
The project is structured into three main blocks:
Organisation of working groups that
analyse the work process, proposing
improvements for its redesign.
Enhancement of the feeling of belonging
to the group through activities that have
an impact on the employees and their
environment.
Activities that promote and reinforce
knowledge and mutual support, creating
a better and more cooperative working
environment.
Focus Group
Teambuilding
Sense of
belonging