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ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
HUMAN RESOURCES
|
144
One example is the broadcast of the
Activa tu voluntad
(Activate your
willingness) spot to mark International Volunteering Day on 5 December.
Through this initiative, Atresmedia, in collaboration with Plataforma del
Voluntariado de España (Spanish Volunteering Programme), Fundación
Hazlo Posible, Cooperación Internacional ONG (International Corporation
NGO) and the Voluntare Platform, thanked and recognised the commit-
ment of millions of volunteers who collaborate each day with different
charitable organisations and encouraged the participation of those who
are willing but don't know where to start. The spot was completed with
the website
www.atresmedia.com/voluntariado
, where people could find
national, international and online volunteering opportunities, as well as
information about corporate, humanitarian and local volunteering and the
organisations that promote them. The action was posted on the social
networks, promoting participation through the hash tag
#activatuvolun-
tad
.
8
12
4
0
2012
2013
2014
4
12
11
Volunteering Activities
90
150
30
0
2012
2013
2014
70
93
123
Volunteers from Atresmedia
1,500
1,000
2,000
500
0
2012
2013
2014
1,360
1,429
1,772
Volunteering Hours
10,000
20,000
15,000
5,000
0
2012
2013
2014
13,744
9,657
15,408
Investment in Euros