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c)

Available-for-sale financial assets: these include debt securities and equity

instruments of other companies that are not classified in any of the aforementioned

categories.

Initial recognition

Financial assets are initially recognised at the fair value of the consideration given, plus

any directly attributable transaction costs.

Subsequent measurement

Loans and receivables and held-to-maturity investments are measured at amortised cost.

Held-for-trading financial assets are measured at fair value, based on the expected

results, the estimated dividend payable, the price per share and the volatility thereof,

and the risk-free rate at year-end. The result of these fair value changes is recognised in

profit or loss.

Lastly, available-for-sale financial assets are measured at fair value and the gains and

losses arising from changes in fair value are recognised in equity until the asset is

disposed of or it is determined that it has become (permanently) impaired, at which time

the cumulative gains or losses previously recognised in equity are recognised in the net

profit or loss for the year. In this regard, (permanent) impairment is presumed to exist if

the market value of the asset has fallen by more than 40% or if there has been a

prolonged fall in market value over a period of 18 months without the value having

recovered.

At least at each reporting date the Group tests financial assets not measured at fair

value through profit or loss (accounts receivable) for impairment. Objective evidence of

impairment is considered to exist when the recoverable amount of the financial asset is

lower than its carrying amount. When this occurs, the impairment loss is recognised in

the consolidated statement of profit or loss. In calculating such valuation adjustments as

might be required for trade and other receivables, the Group takes into account the date

on which the receivables are due to be settled and the equity position of related debtors.

f)

Programme rights

Programme rights are measured, based on their nature, as follows:

1.

Inventoriable in-house productions (programmes produced to be re-run, such as

fiction series) are measured at acquisition and/or production cost, which includes

both external costs billed by third parties for programme production and for the

acquisition of resources, and internal production costs, which are calculated by

applying pre-established internal rates on the basis of the time during which

operating resources are used in production. The costs incurred in producing the

programmes are recognised, based on their nature, under the appropriate headings

in the consolidated statement of profit or loss and are included under “Programme

Rights” in the consolidated balance sheet with a credit to “Additions to Programme

Rights” under “Programme Amortisation and Other Procurements” in the

accompanying consolidated statement of profit or loss.

Amortisation of these programmes is recognised under “Programme Amortisation

and Other Procurements” in the consolidated statement of profit or loss, on the

basis of the number of showings. Following the analysis performed by the Parent

with respect to the actual showings of this type of programme, in 2014 a decision

was made to change the estimates used in relation to the amortisation of this type

of programme; series which are broadcast weekly are amortised at 99% of the