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Objetivo Bienestar:
committed to healthy living
Highlights
El Estirón
Objetivo Bienestar
Junior
3rd edition of
the Coles Activos
awards
4th edition of
De Marcha with
Objetivo Bienestar
Junior
1st Objetivo
Bienestar
Conference
Objetivo Bienestar
is
Atresmedia
's campaign that seeks to make society aware of
the benefits of healthy living, based on having a strong body and mind and a healthy
environment.
Body
Mind
Environment
Healthy
lifestyle
The increase in child obesity globally led
Objetivo Bienestar
to make the fight against
this public health problem one of its main challenges in 2015. Globally, around 20% of the
world's population is classified as overweight.
The initiative has a version aimed at children,
Objetivo Bienestar Junior
(formerly
El
Estirón
), which aims to promote sport and healthy eating habits among children, in order
to reduce the high obesity rates existing for this group.
Fulfilling the Objetivo Bienestar 2015 challenges
Level of fulfilment
Comments
Comentarios
To reinforce collaboration with the
government in promoting healthy habits
50%
The collaboration between
Objetivo Bienestar
and the government continued over the entire
year. For 2016, the expectation is that a new
agreement will be signed to continue launching
joint awareness actions in order to promote
healthy eating habits among children and their
families.
To increase the number of schools
participating in the Coles Activos awards.
100%
Once again the holding of the Coles
Activos awards was a success. It equalled the
record participation from the previous year with
more than 100 candidate projects received.
Their quality has also increased.
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