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Initiatives launched as part of Ponle Freno in 2015
7th edition of the Ponle Freno awards
The 7th edition of the
Ponle Freno
awards once again
recognised the people, actions, organisations and
public bodies that actively collaborate in improving
road safety in our country. The Senate was once
again the location for the ceremony to give out
these awards, which have become a symbol of the
involvement of
Atresmedia
in public life.
Mandatory school road education campaign
The big challenge for
Ponle Freno
in 2015 was to
promote the inclusion of road safety education as a
mandatory subject in schools. To achieve this, debate
on this issue was stimulated through the broadcasting
of a television spot and radio adverts and content was
placed on the website and social networks. As a result
of the media coverage, on 27th May the Congress
of the Deputies unanimously approved a motion to
include this subject on the school curriculum.
Training campaign on safe driving
To coincide with the mass-movement of people
at the start of the summer holidays,
Ponle Freno
launched a safe driving training campaign on its
website. Through a test, drivers could find out, in a
simple and educational way, what systems are built
into new vehicle models to improve the safety of their
occupants. Along with this test came the broadcasting
of seven training videos with useful advice on how to
deal with risky situations on the road.
2015 Winners
Ciudadano Ponle Freno Award:
40 volunteers from
ASPAYM (Association of People with Spinal Cord
Injuries and Major Physical Disabilities).
AXA Award for innovation in Road Safety:
Air-bag
for pedestrians from Volvo.
Ponle Freno Junior Award:
Road Safety Infant School
from Cabra City Council (Cordoba).
Mejor Acción de Seguridad Vial Ponle Freno Award:
Free courses from the CEA Foundation for traffic
accident victims who are scared to drive again.
Ponle Freno Fun-Run: 1st edition in Tenerife, 2nd in
Vitoria and 7th in Madrid
The
Ponle Freno
fun-runs have
become an unmissable event for
sport lovers in
the cities in which they are
held. In 2015 Madrid hosted
the 7th edition of the event,
in which 20,000 runners took
part. In Vitoria, for the second
consecutive year, more than
1,000 people came when invited
by
Ponle Freno
to run for road
safety. Finally, in 2015 the
Ponle
Freno
fun-run reached Tenerife
for the first time, with a high
degree of participation
More than
20,000 runners
took part in
the 7th Ponle
Freno fun-run
in Madrid. This
year, for the
first time, the
sporting event
has reached the
Canary Islands.
ATRESMEDIA
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SOCIETY
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