Annual and Corporate Responsibility Report 2015

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Constantes y Vitales:
research and prevention
Highlights
Creation of the State
Research Agency
Campaigns on
medical prevention
#CadaPasoEsVital
Campaign
1st edition of the
Constantes y Vitales
awards
In 2014, laSexta and the AXA Foundation jointly launched the Constantes y Vitales
initiative, whose objective is to support scientific research and medical prevention through
awareness raising campaigns and actions that lead to progress in these fields. During 2015,
Constantes y Vitales has been consolidated and has launched many actions aimed at
promoting high quality medical research.
Fulfilling the Constantes y Vitales 2015 challenges
Level of fulfilment Comments Comentarios
Creation of the Constantes y Vitales
awards for biomedical research and health
prevention.

100%
Constantes y Vitales successfully held the
first edition of its awards, created in order
to highlight, support and strengthen the
research work of Spanish scientists in the field
of biomedicine, as well as health prevention
campaigns.
Broadcasting of prevention advice about
illnesses with the greatest impact on
health.

100%
Constantes y Vitales carried out important
medical prevention awareness raising work
by broadcasting spots on television and radio
offering advice on cardiovascular health and
preventing breast cancer.
Constantes y Vitales objectives for 2016
1. Promoting a Pact for Science.
2. Awareness campaign on the installation of defibrillators to prevent sudden death.
3. Prevention campaign for the early detection of colon cancer.
Further information on Constantes y Vitales
ATRESMEDIA | ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 | SOCIETY | 176