Annual and Corporate Responsibility Report 2015

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Further information on Crea Cultura
Organisation and participation
in forums and debates
Pública 2015: Crea Cultura took part in the
international cultural management meeting Pública
2015, organised by Mario Tascón, who presented the
campaign, and Mikel Lejarza, chairman of Atresmedia
Cine, who took part in the section "Un Café con… (A
Coffee with...)"
International Spanish Forum: Crea Cultura took
part in the first International Spanish Forum with an
activity that combined cultures from different times,
literature and video games.
Crea Cultura – Bertelsmann Forum: In 2015 a new
Atresmedia Crea Cultura Forum took place, in
collaboration with Bertelsmann, which addressed the
topic of new business models for music in the digital
age. The meeting was
attended by the musicians Jean-Michel Jarre, Oriol
Bonet and Xuso Jones, and was moderated by the
journalist Vicente Vallés.
Madrid Book Fair: As part of Madrid Book Fair, Crea
Cultura organised a debate about literary adaptations
for television and film.
Crea Cultura Experts Committee
2015 saw the start of the Crea Cultura Experts
Committee meetings, aimed at finding the best way to
instil in children the value of cultural creation and the
defence of intellectual property.
The Committee is made up of a multidisciplinary
group of prestigious professionals: Alfonso González,
Chairman of Asociación Educación Abierta (Open
Education Association); José de la Peña, ex-director
of Education y Conocimiento en Red de Fundación
Telefónica (Education and Knowledge in the
Telefónica Network Foundation); Tíscar Lara, Vice-
Dean at EOI; Joaquín Rodríguez, Manager of Punto
Neutro; Luis González, Director of Casa del Lector;
Rosalía Lloret, Director of Institutional Relations at
the Online Publishers Association Europe; Francisco
Ruiz, Director of Public Policies at Google; María Jesús
Magro, Director of the Pons Foundation; José Manuel
Pérez, representative of UNESCO; Antonio Lafuente,
researcher from CSIC; Sonia García, General Secretary
of Anpe; Javier Palazón, Director of the magazine
Educación 3.0; Héctor Sanz, Chairman of the Youth
Council; Carlos Magro, consultant in education and
ICT; Marta G. Franco, journalist and hacktivist; Carlos
Güervós, Deputy Director General for Intellectual
Property; and Carlos Flores, Director of Aula Planeta;
as well as a representative from the Official College of
Psychologists.
The Crea Cultura campaign was recognised in 2015
by Federación de Gremios de Editores (Federation
of Publishers' Guilds) with the Liber Award and
by Federación para la Protección de la Propiedad
Intelectual (Federation for the Protection of
Intellectual Property, FAP) which granted Atresmedia
its Gold Medal for this movement
Crea Cultura Blog
During 2015, Crea Cultura continued with the activity
on its blog, on which it publishes its own articles about
intellectual property each week.
Professionals take part and give their opinion on
different aspects of this multifaceted debate. The
writer Juan Gómez-Jurado; Javier Gayoso,
director of Spotify in Spain; editor Claudio López
Lamadrid; journalist Mario Tascón; film-maker Nicolás
Alcalá; lawyer Sergio Carrasco; journalist Carmela Ríos;
and lawyer Natalia Marcos, among many others, have
contributed their arguments to the debate.
ATRESMEDIA | ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 | SOCIETY | 179