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Initiatives launched as part of Constantes y Vitales in 2015
First major achievement: the creation of the State
Research Agency
Constantes y Vitales
was created
with the aim of launching
specific actions to promote
advances in the medical and
scientific field. During 2015, the
initiative met this objective with
the launch of its first big cause:
requesting the creation of the
State Research Agency. For this,
a signature collection campaign
was launched which involved
different broadcasting channels such as a television
spot, mentions on programmes and content on the
website and social networks going viral. More than
80,000 people supported the call by signing and
now the State Research Agency is a reality. This body
is expected to guarantee progress in science in our
country through effective, transparent and politically
independent management.
1st edition of the Constantes y Vitales awards for
biomedical research and health prevention
In 2015,
Constantes y Vitales
held the first edition
of its awards, created with the aim of highlighting,
supporting and strengthening the research work of
Spanish scientists in the field of biomedicine, as well
as health prevention campaigns..
#CadaPasoEsVital Campaign
In its eagerness to contribute in a
concrete and tangible way to the
world of research in Spain, in 2015
Constantes y Vitales
launched an
original campaign to raise funds
for a research project.
Through the #CadaPasoEsVital
initiative,
LaSexta
, together with
the Axa Foundation, invited the
public to donate the kilometres
covered whilst exercising
through the iwopi.org platform, to be converted into
money for research against cancer. More than 6,000
people donated their kilometres, which translated
into a direct donation of €100,000 to the project on
metastasis from the research group of the young
scientist Héctor Peinado from the Centro Nacional de
Investigaciones Oncológicas (Spanish National Cancer
Research Centre, CNIO).
Campañas de sensibilización en prevención médica
During 2015,
Constantes y
Vitales
has carried out important
awareness raising work in the
field of medical prevention
through holding 3.0 Conferences
on cardiovascular health and
sport. The meeting, moderated
by Doctor Bartolomé Beltrán, was
attended by renowned experts in
the field such as Doctors Josep
Brugada, Antonio López Farré
and Fernando Arribas, who gave
tips and advice on practising sport correctly and
without endangering health. In tandem with World
Breast Cancer Day, spots offering advice on how to
prevent this disease were also broadcast on television.
More than
80,000 people
signed the
campaign's
petition to
create the
State Research
Agency.
In 2015, Constantes y Vitales held the first edition of its
awards, created with the aim of highlighting, supporting
and strengthening the research work of Spanish scientists
in the field of biomedicine, as well as health prevention
campaigns.
The kilometres
of 6,000
people have
been turned into
€100,000
donated to
research
against cancer.
In 2015,
Constantes y
Vitales
has raised
awareness about
how to prevent
cardiovascular
disease and
breast cancer.
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
SOCIETY
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